1Password Price: $2.99 First-Year Promo vs $3.99 Regular (2026)

Verdict: Compare 1Password on the regular price, not the promotion. The personal pricing page shows a first-year discount on both plans: $2.99 against $3.99 for Individual, and $4.49 against $5.99 for Families. The discount is for new customers buying directly, on annual billing, so plan for the regular rate from the second year.

The short answer

1Password’s personal page gives two prices for each plan: a promotional first-year price and a regular price. The promotion lowers the monthly figure for new direct customers who pay yearly. Budget for the regular price, and treat the promotion as a discount on the first year only.

What the page records for Individual

The personal pricing page shows Individual at a current price of $2.99 per month, against an original price of $3.99. It says the current price includes an additional 25 percent off for the first 12 months, billed per month and yearly. It includes one user, and it offers a 14-day free trial with no credit card required. Figures checked 2026-10-14.

The page also lists features for Individual, including generated passwords, autosave and autofill, secure sharing of items, use across all of your devices, and alerts for weak or compromised credentials. It lists 1 GB of storage per user, and it describes a dual-layer protection system using an account password and a Secret Key.

What the page records for Families

The same page shows Families at a current price of $4.49 per month, against an original price of $5.99, with the same first-year structure. It includes five users. Family members can be invited, unlimited vaults can be shared, and the admin can manage access. The page also lists Travel mode, which hides selected vaults when you cross borders.

Decision criteria

1. Regular price. The page’s FAQ gives the regular prices as $3.99 per month for Individual and $5.99 per month for Families. Those are the figures to budget against when the promotion ends.

2. Promotion eligibility. The promotion is for new customers who subscribe directly through 1Password.com, for the first year, with annual billing. It is not available through Google Play, the Apple App Store, or other third-party app stores, so the purchase channel changes the price.

3. Monthly versus yearly. The page shows a monthly and yearly billing option, and says yearly billing saves up to 40 percent. Compare the total for the year, not just the headline monthly figure.

4. Users. Individual covers one person. Families covers up to five users. If you need more than five people, the plan will not cover everyone.

5. Trial. Both plans offer a 14-day free trial, and the page says no credit card is required to start it. A trial lets you test the import and autofill on your own devices before the first charge.

Who the first-year price suits

• A single person who will stay with 1Password for more than one year and wants the lower first-year rate.
• A household of up to five people that plans to share a vault from the start.
• A buyer who can subscribe directly through the vendor’s site and pay on an annual basis.

Who should budget for the regular price

• Buyers who expect to cancel or switch before the second year, since the promotion is not the long-run price.
• Users who want to buy through an app store, because the page says the promotion does not apply there.
• Families planning a long commitment, who should compare the regular Families price with other family managers.

Trade-offs

The first-year discount lowers the entry cost, and the Families plan includes unlimited shared vaults. The trade-off is that the discount expires and the regular price applies after the first year. A 14-day trial helps you test the product, but it does not extend the promotion.

Before you subscribe: a checklist

1. Open the personal pricing page on the day you buy and copy the current figures.
2. Confirm you are buying directly from 1Password, not through an app store.
3. Decide whether annual billing fits your budget, since the promotion requires it.
4. Write down the regular price and the date the promotion starts, so you know the second-year cost.
5. Use the trial to test your import and autofill before paying.

Scope of these prices

This article does not compare 1Password’s security with other managers, and it does not test how well Watchtower or Travel mode works in practice. It cannot say whether a future promotion will be offered. The prices above are a snapshot from the personal pricing page checked on 2026-10-14, so confirm them before you pay.

Context

The 2026 ranking places 1Password third. Side-by-side pricing rules are in the methodology.